Case studies
What the founder thought was wrong, what the diagnostic found, and what changed. Names appear only where the client cleared them; every quote is verbatim.
The founder who kept changing the lever
A bootstrapped SaaS founder booked a diagnostic to fix churn. The session found no churn problem — it found a business with no committed customer segment and a strategy that reset every two weeks.
September 8, 2026
The founder who was building instead of asking
He booked a diagnostic to fix his marketing. His own numbers said he had never really tried to sell — and a week later the same avoidance came back wearing a different costume.
September 8, 2026
The founder who never opened his dashboard
An early-stage founder thought his marketing was too slow and planned to post more. The diagnostic found working tracking he had never read — and six months later the funnel numbers proved the point.
August 3, 2026
The agency founder who got back 10–15 hours a week
Minh, founder of Algomate, thought his execution was the problem. The diagnostic found a decision he hadn't made — and the fix landed the same week.
August 3, 2026